GOOD Business


When asked to create an illustration for a piece about purpose (not profit)-driven corporations for the first issue of Good Business, we envisioned a sort of Superstudio/Buckminster Fuller/Sol LeWitt/ Fraggle Rock, post-greed, post-apocalyptic corporate park where the responsible companies of the future can get down to business.

We expanded this illustration to create the opening sequence for a series of short documentaries about companies currently employing the responsible tactics outlined in the article. We also designed lower-thirds, credits and a series of charts and diagrams that help explain various points made in the videos.

Animation by Stefan Nadelman.



Magazine Spread
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Title Sequence
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Lower Thirds
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Infographics
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End Creditsgdm_business_09

Related projects:

GOOD, The Cost of Food

GOOD, Your Daily Water Use

New York Times, illustrations